The dark side of our personal marketing data

We all know advertisers on the internet are stalking us, but Kirk Grogan shows us that marketers now have the power to change not just our buying behaviors, but our beliefs. Grogan argues that we’ve passed a point of no return and the same technologies used to guide us to buy our favorite sneakers can and are being used to mold and recruit extremists. Kirk Grogan is a marketing and sales strategist in Seattle. He had considered a career in international intelligence after growing up with a father who worked on spy satellites for the Defense Department. At Texas Tech, he added a minor in Arabic to his international business major to boost his appeal to intelligence agencies, even studied at the American University in Dubai. But a year spent abroad changed his perspective. When he saw how people in different countries receive drastically different news and information, he began to see parallels in his world of data marketing. He now consults with Fortune 100 companies. He coaches and leads marketing teams to develop conversion testing methods and teaches them how to engage with potential customers in an organic environment. He has developed multiple unique strategies currently implemented across the business world to help brands connect and build loyalty with consumers.


Northwest Tap Connection on the TEDxSeattle 2017 stage

Dance as protest; say their names see their names feel their names

Using a combination of live performance and their viral-sensation video of the protest dance “Hell You Talmbout”, these Northwest Tap Connection students work to heighten awareness about black individuals killed by police.  Movement is power and these young people have the power to move us all.


We're drowning in BS, but you can learn how to fight back

Jevin West is not afraid to call out bullshit for what it is and wants to teach us how to do the same.

West is an assistant professor and co-creator of a new course, “Calling BS: data reasoning in a digital world” at the University of Washington. In this engaging talk, West shows how dangerous and misleading some news stories can be and warns that while BS is fairly easy to create, it’s harder to clean up, especially when shared relentlessly on social media. Jevin D. West is an Assistant Professor in the Information School at the University of Washington. He co-founded the DataLab, a collection of faculty and graduate students focused on research in Data Curation, Computational Social Science, Data for Social Good, Information Visualization and the Science of Science. He is one of the chief architects of the new Data Science curricula for undergraduate and graduate programs at UW. Together with Carl Bergstrom, he developed the Calling Bullshit course to help the public refute the onslaught of misinformation in today’s digital and data-driven environments. The course is being adopted at universities and high schools around the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.


TEDxSeattle speaker Celeste Headlee on stage

Help make America talk again

This engaging talk shows how to have conversations with people you disagree with politically or otherwise. With numerous examples and insightful commentary, author, and journalist Celeste Headlee makes the case that we can talk with people who disagree with us, and we must.