Amy Jo Martin

As founder and CEO of Digital Royalty, Amy Jo Martin helps companies, celebrities and professional sports leagues, teams and athletes build, measure and monetize their digital universe.

Clients include Shaquille O’Neal, the Chicago White Sox, Ultimate Fighting Championship (UFC), Dwayne “The Rock” Johnson, the Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Monte Carlo Resort & Casino, Hard Rock Hotel & Casino and Tony Hsieh, CEO of Zappos.com and author of the bestselling book Delivering Happiness. Martin also provides customized social media education programs through her company’s Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

With nearly 1.3 million Twitter followers (@AmyJoMartin), regular contributions to publications including Harvard Business Review and Sports Business Journal, and global speaking engagements ranging from Harvard Business School and National Sports Forum to the Design Leadership Summit in Italy, Martin is a recognized expert in this field, sharing her insights on topics including trends in social media, the monetization of various social platforms and personal brand building utilizing social media. She and Digital Royalty have been featured in outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek. Martin is currently working on her first book, which will be published in February 2012.