Blue jeans or blue water? Fashion powering conservation around the world

Most people don’t link high fashion with the conservation movement but Ava Holmes founded Fashion for Conservation (FFC) to do exactly that.

Ava and her team of industry-leading fashion professionals and her colleagues in the conservation movement have been raising awareness as well as funds by producing wildlife-inspired fashion campaigns and hosting events at Fashion Weeks around the world such as Elephantasia, a campaign to help protect African elephants, And now Elephantasia can be seen as part of TEDxSeattle in the first fashion show included in a TEDx talk. Inspired by her film producer mother and by her father, an instructor in outdoor survival skills, Ava grew up with a deep love of nature as well as beautiful art. A noted producer, Holmes’ career in fashion has always been influenced by her connection to nature, so combining her interests in fashion and conservation became an obvious choice. Eschewing traditional fashion production because of its excessive waste, Holmes decided fashion should be the solution to its own problem and created Fashion for Conservation. It’s working. Her nature-inspired approach to fashion is featured on the catwalk in fashion weeks worldwide as well as in mainstream media, reaching non-traditional audiences with a message of conservation. Fashion for Conservation now funds a variety of innovative conservation projects in threatened ecosystems around the world.

Ava Holmes

Ava Jordan Holmes, founder of Fashion for Conservation (FFC), believes bridging the gap between the industries of conservation and fashion is a key to human survival. Full bio


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In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxSeattle, where x = independently organized TED event. At our TEDxSeattle event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

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